Devil in the Details… but unseating the “plugin” meme has been a decades old pain in the ass. This might be a very good thing for web based browser 3D.

5 years ago a web3d team I was “trying” to help, kept telling me that “Unity3D”  “wasnt the competition” when i kept saying  -” look here”…   Yeah I know.


I really suggest reading this article even though the new webzine “Continent” its published in,  has the silliest tagline Ive read in a long time.;)


Yes, OK, it’s not a “special report” and like usual not a “real” secret. I just needed a “story headline” to connect the narrative of the posts I’ve been making on transmedia recently.

For those who wish to continue makeing a living off  “creative content” and “ip” over the next 50 years, I can’t think of a more important article/topic Ive seen online in almost a decade.

You Judge.

A Sneak Peak of Tomorrow – Hero today, Reality Tomorrow


They just ended the”voting” phase of this contest to “create a hero for the 21st century” and the “Stan Lee Foundation”. As you all know Stan Lee was in  part responsible for the comic book stories and characters that have affected our culture and its thinking for over 50 years.

This world wide contest offers a unique view into the psyche of todays younger creative set. it would be wise for many to study the galleries. What you see there, mutliply by 1000, and youll have some idea of the future societies to come. Both Real and Virtual, and of course , combined;)

Many designs are “tracings” of older comic book, super heroes that have been our cultural gods and goddesses, or myths for a century, but others are something new. Something that will be as strange as a man in a bat outfit fighting crime was in 1940. Or of  heroes  who got “superpowers”  from  “radioactive”  accidents  in the early -mid cold war atomic 60s.

I tossed in an entry…I  had an idea that i thought might be a good “design/idea”  for the Lee Foundation. After the contest ends I’ll add some thoughts on the contest,  creativity in the age of the web and social media values .

Till then, I truly suggest the look at Tomorrow  the rather large gallery offers.:)



I had a different topic for part 3, but I saw this post by old pal Mike Pinto today. As i mentioned in other posts, much of what I look at as “transmedia”  had always found its  new- medias surrounding programs and IP designed for youth and childeren.

The japanese anime/otaku markets though in the 70 and 80s, most likely due to smaller market sizes  were permitted to make/publish a wider range of media IPs. Thus topics and programming beyond “kiddie” shows became common, and soon found there way west to an older audience that responded to its visuals and more complex story telling ways.

In the US in the 80s large toy manufacturers and tv programming networks (following many deregulations made by gov) were teaming up to produce GIJOE cartoons/toys/ HEMAN and Thundercats, etc.. each with major media buys and marketing iniatives… – all targeted primarlity 5-10 year olds. Writing and Design was all still very much designed for the broad -large – multinational child markets in the comfortable middle class western culture of the 80s.

But post Star Wars, post Heavy Metal Movie, and post disneys TRON, the comic books and teen otaku were aging and changing, and IPs needed to be getting grittier for more teen/ college age types, as well as specialty stores- comic book stores/ toy stores as they began to pop up started by this same older crowd… – the secret lairs for geeks:)

Anyhow- check out this little review by Mike and guys… Lessons learned from the combo of written media/ illustrated media, animated media, and soon expriments done in new media/games etc by these folks… led to the online and mediaverse world of transmedia that some large corporations today are looking for.

Even geeks needed to get together and deal with “others” in realife..without an interface- or twitter.  Something to think about for the next gen of geeks, this gen of geeks is now being asked to create.:)



Yes, Zynga has be “valued”  at more than the national debt. A country of virtually unemployed socially yacking about virtual vegetables 24/7 and soon cashing in all property rights/human rights to gamble on pre programmed, slot machine like ,systems in order to maybe win a badge… not even a  “Lotto”.

And so it goes. Facebook to buy Zynga within 3 months.




Just the future catching up with the tool makers. Sadly this times it’s Blender.org and it’s  blender app that “was” created with the best intentions of making tools available for all. But again, were witnessing the disconnect between the best of human intentions, and the medium weve chosen to put all our cards into- virtualization and the machine.

For years weve watched as tools were replaced by “services” and the works made by those tools, subject no longer to their creators control, but only that of those ,copying and redistributing others works as a play to capitalize within a system that now advocates “distribution at any cost” as it’s culture. Ends with little care for the means.

First the content makers, now the tool makers, and soon of course the service makers…all devalued by their inability to value the works of the other.

After most “virtual worlds” have now died and taken the myth of web2.0 content making with them, we now see web2.0 platform making, eating itself alive as well…

Maybe one day we’ll have web3.0 and choose creative commerce:)

The Secret History of TRANSMEDIA part 2 – Music to their Ears

Evolution, we always have a past form that informs our current forms. Same for Transmedia, and this post will mention two projects that also seem missing from the current transmedia webcastings.

Man from Monkey? How about the Family of man (A Partridge Family) from the Monkees. 😉

Within a year of the British Invasion of the Beatles (who became certianly transmedia-but did start as a club band;) the machine of US markets needed one of their own. The Beach Boys were also too “real” as band/songmakers, so the next step was to “completely” design and mass market a pop band and sell them via the mass image machine of TV. Thus “The Monkees” were created. A Casted, scripted, TV show, Album released, Fan Mag published – it was a hit. A few years later the same formula was used to create “The Partridge Family” As i write this post, 40 years later Im watching the TODAY show which has a woman who has written a book (top seller) all about her “love of david cassidy” (keith) at 13. The actor/singer has shown up on the show to give her a kiss, and plug his latest dinnner show in florida;) She of course is wearing her “official” fan club “keith partridge” pin from 1971.

So there are two quick transmedia IPs from the 60s and 70s that have models still being used today. Google them for more info. It’s all there.

BTW- Thanks to the excellent PBS series “Pioneers of Television” I learned myself that “Romper Room” 1950-60s a show from my earliest childhood (1960s), was actaully a “franchise”. Licensed out to local markets and locallized by their own ” tv teachers” and “the culture” of the local states populations;). BRILLIANT.

BOZO as well was a franchise. Amazing. These show certianly were the birth of true Electric mass media transmedia.

Virtual Product Test – 3Dvia



Having originated scifi online “transmedia” in 1995 with starbasec3.com, the response of universal is not surprising to the unlicensed commerce done using BSG with Sl for years. I had worked with scifi and genre traditional media IP owners for years before I created the model for online fan driven scifi mmos in 95 (what is now called modern online transmedia)., Their inability to see beyond the one -broadcast – one product -medium they “did” is why i created the mass mediaum – fan friendly license and property. Built on C3 – community, creativity, and commerce (that could be fair to all putting in many hrs of time needed for a universe to grow)

Nothing was “new” in universals agreement-letter- response- as too manya re reporting online via blogs. At best the news is  raising of the need for those who “publish” and “sell” online to “understand” REAL IP law and issues, and realize you get the type of virtual world that you make… both good and bad.

One also must not reward piracy… but alas that is what most of these blogs and “epic win” type stories around the BSG issue are reporting… thats sad.  People shouldnt cheapen their future just because they think you can get something for nothing (or free) today.. and that im afraid is STILL the MEME of VIRTUALITY being SOLD by many metapeddlers..

Ironincally, reversing that future was the ” story” of StarbaseC3-(well, story as many transmediates use it now;) way back before everyone was selling and talking about its licensing methods and distribution methods as “new”..;)

 I read a blog that had Jeff Gomez state ” transmedia was a priveledge” yes, it can be a very powerful process/method … and lets hope that clearer minds can see that as we move it forward and make it “bankable” and we see much more of it in the real world around us. 😉

BTW- the Irony of the new BSG/Caprica Universe as recreated by R.Moore and folks dosnet get past me as the “IP” that finds itself forcing folks/fans to face the future theyre making for themselves…  🙂

\ best c3 .

The Secret History of TRANSMEDIA part 1.

No, not really secret, but certainly not things Ive heard or seen mentioned online in all the “transmedia” blogs Ive noticed in the last few years. Since I was doing work like this with others for over 20 years now, both pre and post ” web”, I thought Id bang out some thoughts and projects and people who I look at as pioneering “modern electric media” as I look at it, as “transmedia”. Ill make a few of these posts in the future for all to comment on.

Lets talk Disney. To my way of thinking about transmedia, and it’s 360 reach, I would say that the “MICKEY MOUSE CLUB” was the first TRUE transmedia Disney produced. Although Davey Crockett and Daniel Boone had major TV hits, the “toy” craze for hats and popguns only came after. The earlier Disney Films or toons all truly only had “hot traditional licensed merchandizing” around them as well. And each films/cartoons characters reach was only as good as the films box office or a single characters success with an audience.

But the MICKEY MOUSE CLUB, then followed by THE WONDERFUL WORLD OF DISNEY for nightime family viewers.. seems to me to be the forgotton birth of the “world design” needed for a true transmedia ip. The “Clubhouse”  and its “kids” and “adult” supervisors were the core mechanism to “open ended” adventures and stories and product selling. Each week “new storyworlds” were test marketed, and new franchise brands offered. New products and clothing show off by the kids, new music and songs sung, new celebrities made as they grew up…lets not forget that this formula didnt just give us Annette Funicello(who” sounds off the digerarti?)– uh… well Disney later gave us britney, justin, and christina using the same methods of transmedia again in the 90s when they went to a full on network on cable.

 The show hilighted original animation, short films, as well as being one of the earliest “electric teachers” of pop morality for a generation. Everything about the CLUB, including the “mail in” fan structure, cereals, and free club gifts, was designed to market DISNEY and lead to the DISNEYLAND that soon would be built, to complete the mediation and take his media  into reality. We all know how the rest goes. World Mouse Domination by the turn of the century.;)

So, The Mickey Mouse Club is my first entry into transmedias secret history posts.  let’s see more about it it on more transmedia blogs… And BTW for all those with “transmedia story blogs” – its HAD NO “story”…it was a “container for stories”… a much better plan, based on it’s success, wouldnt you agree?:)