SECRET HISTORY OF TRANSMEDIA – PART 2.5
February 16, 2011 Leave a comment
I had a different topic for part 3, but I saw this post by old pal Mike Pinto today. As i mentioned in other posts, much of what I look at as “transmedia” had always found its new- medias surrounding programs and IP designed for youth and childeren.
The japanese anime/otaku markets though in the 70 and 80s, most likely due to smaller market sizes were permitted to make/publish a wider range of media IPs. Thus topics and programming beyond “kiddie” shows became common, and soon found there way west to an older audience that responded to its visuals and more complex story telling ways.
In the US in the 80s large toy manufacturers and tv programming networks (following many deregulations made by gov) were teaming up to produce GIJOE cartoons/toys/ HEMAN and Thundercats, etc.. each with major media buys and marketing iniatives… – all targeted primarlity 5-10 year olds. Writing and Design was all still very much designed for the broad -large – multinational child markets in the comfortable middle class western culture of the 80s.
But post Star Wars, post Heavy Metal Movie, and post disneys TRON, the comic books and teen otaku were aging and changing, and IPs needed to be getting grittier for more teen/ college age types, as well as specialty stores- comic book stores/ toy stores as they began to pop up started by this same older crowd… – the secret lairs for geeks:)
Anyhow- check out this little review by Mike and guys… Lessons learned from the combo of written media/ illustrated media, animated media, and soon expriments done in new media/games etc by these folks… led to the online and mediaverse world of transmedia that some large corporations today are looking for.
Even geeks needed to get together and deal with “others” in realife..without an interface- or twitter. Something to think about for the next gen of geeks, this gen of geeks is now being asked to create.:)