THE SECRET HISTORY OF TRANSMEDIA – PART 3 “1986 – THE YEAR THE TRANSMEDIA DIED”

Since I dont get invited to fancy panels at SXSW or DED , I’ll have to use this blog to offer my unique view of the “transmedia” meme of 2011.  I’ve said before in earlier installments of this “secret series” that almost all “transmedia” methods being talk about today were alive and very well in the 1980s.. Especially in the toy/tv kids world business. Without the 24/7 nature of the Internet/mobile devices  the “deeper”- more immersive” elements now being offered couldnt be developed, but all other avenues utilizing every medium possible were explored.

Today I found this clip posted at AINT IT COOLS NEWS, Seems like Leonard Nimoy will be returning to being a robot;) The geeks are thrilled. But this clip, the teaser for a 1986 feature film for the obviously “transmedia” IP..the “Trans” formers…. really hit me as the day the Transmedia died.

Leonard Nimoy, Orson Wells, and JUDD NELSON…. “judd nelson?!”  now this was “TRANSMEDIA PRODUCTION!”  All fighting the Decepticons and saving the world!. Michael Bays films have been “B- movies” compared to this cast and action packed cinema event!… 😉 Transmedia came screeching to a hault after this Im sure…

Dead. but like any good Zombie…not really.

Come the color macintosh and hypercard in 1988… and the “personal tool” to make a  “new media”. And the day the apple hit henry jenkins in the head in 1993…

and “Transmedia” was born again. To slowly find students and converts, and to grow again into the giant robot, (bad robot?;) of magic boxes,bloggers and stories, and trade show panels and VCs… All poised for the MEGAFUTURETRON to come..!!

But for now, behold the day the transmedia died. Id love to meet the makers of this Film, and i really need to find a full copy via Emule tonight.;)

Best

C3

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