Google Modular Phone – Cube3 Virtual Products Redux 1988


This is the Google Lapta Modular Phone Design from 2014. When I first saw it’s photo online I had an immediate ah-hah moment. It’s visual design, pretty unique, reminded me of some design studies i did way back in 1988 as I first began to ponder “virtualized product design”

I was able to photograph these renderings tonight as I had access to my old print portfolio from those days. Below are a few samples of the design studies i drew out. When I think of some of the AR/ VR virtual interfaces/objects that are being worked on now and shown in demos by Magic Leap and others I go back to these interface/virtual products that all came from the idea of the Macs CDEV (control panel device) and the removal of the brightness/contrast switches on the Mac SE’s . It was early, I was trying to push 3D GUI in 1988.It seemed so obvious to me:) since 2d GUI had just taken away some 3D Industrial designers knobs.;)  Enjoy.