Video about Transmedia VR Worldbuilding Design and more/ Delray TechSpace group meeting with speaker Larry Rosenthal. Video captured by Tom Roe.

Slideshow from the Delray Techspace talk on 3D/VR/AR Converge and Transmedia Worldbuilding

Cube3 doing a 3D media for VR/AR/ Immersive Media Meetup at Delray Tech Space.

Google Modular Phone – Cube3 Virtual Products Redux 1988


This is the Google Lapta Modular Phone Design from 2014. When I first saw it’s photo online I had an immediate ah-hah moment. It’s visual design, pretty unique, reminded me of some design studies i did way back in 1988 as I first began to ponder “virtualized product design”

I was able to photograph these renderings tonight as I had access to my old print portfolio from those days. Below are a few samples of the design studies i drew out. When I think of some of the AR/ VR virtual interfaces/objects that are being worked on now and shown in demos by Magic Leap and others I go back to these interface/virtual products that all came from the idea of the Macs CDEV (control panel device) and the removal of the brightness/contrast switches on the Mac SE’s . It was early, I was trying to push 3D GUI in 1988.It seemed so obvious to me:) since 2d GUI had just taken away some 3D Industrial designers knobs.;)  Enjoy.




Mad Men Finale Predictions- Plus some VR memes, v 3.0 – Bring on the Show!

Mad Men Finale Predictions- Plus some VR memes, v 3.0 – Bring on the Show!.

via Mad Men Finale Predictions- Plus some VR memes, v 3.0 – Bring on the Show!.

Post Material Design and Long Lost Articles- HELP ME GET THEM Please:)

Can anyone/someone please help me get a copy of these two articles I wrote for ID magazine 20 plus years ago?

Larry Rosenthal

VR History 101 -3D VR Immersive Interfaces. c.2002


I see many claiming to be working on the “first” 3D immersive interfaces for VR. This prototype plus others Cube3 created years ago all used RT3D as the medium for interactive Immersive interfaces.

VR History 101 – Starbase C3 Multiuser VR Chat c.1997


Netscape Browser and VRML2 using Blaxxun Servers

Virtual Airfield Test Scene – Unity3D


VR History 101 – Cube3 Virtual Shopping Worlds c.2003


As shown in an earlier post, VR has been used in Store Design and Merchandising Design since the late 80s. By the mid 90s we had demoed online VR Shopping Worlds, and this example web based X3D prototype done in aprox. 2002-2003 showed not only a  VR shopping plaza, but the idea of personalized “VR pod” spaces where viewsers “could” live and host movies, music and get together’s with their friends. Music stores became club like mediaverse spaces that would run 24/7 and avatar fashion would be just as important as real-life fashion and wears. Virtual 3D shopping isn’t what most think, What we learned then is still the reality now.